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Updated: 06/26/2023 By: Ryan Lutz


Search Engine Optimization

Instacart, Amazon, Zillow, and Uber changed our world.

Instagram is important however search engines like Google and Bing are the main conduit of information which programs our culture. And that is why major museums hire agencies to (properly) publish to Google.  

However most galleries fall short of meeting Google's objective standards for publishing.  

Collaboration with xzib.com and @galleryguides removes some of technical challenges without having to hire a pricey ad agency.    Reach out when you have any questions.  


IG post Collab
Submit Details+IMAGES for a collaborative Instagram post to MAXIMIZE exposure for the exhibitions or art events you love.

DETAILS= Artists, Gallery/Museum, Title, Start Date, End Date, Comments

@galleryguides will
+ Tag you as a collaborator
+ Format the post
+ Add your commentary,
+ #'s and @'s

Click Here icon 5kb

+  We optimize images for web perfection
+  Max exposure
+  Reposted to xzib.com

#2 Submit Events/Exhibitions

(exhibitions, openings, open studios etc)

Submit your event to our event calendar.  This will get get your event in search engines with JSON Schema, the preferred technical markup.

Achieve Google best practices without hiring a $200k a year professional marketer.

DETAILS= Artists, Gallery/Museum, Title, Start Date, End Date, Comments

#3 Review art exhibitions

Did you visit an exhibition you loved?  Write a review and submit it to xzib.com to maximize  visibility for your favorite art exhibitions.  

#4 Be a juror

Accurately representing local art culture is priority #1.   We use a jury process made of local respected Miami artists.    

Are you interested in stewarding Miami's visual art presence and particpating as a juror?  

The time commitment is relatively small and the impact is large.  Most activity involves nominating art practices and auditing nominations from other Miami jurors.  The process takes place in Google sheets.  So a smart phone and basic phone skills is all that is neccesary.  

"Rising tides lift all ships"

Ryan Lutz founder of xzib.com

chief editor, Ryan

As chief editor I walked away from national recognition as a top clinician; an opportunity cost of millions.  I make this decision because art and the visual arts art important.    

Additionally, I think there is a metric ton of money by serving Google users and connecting collectors with top local artists.

Unlike Instagram Google provides a level playing field where success is inevitable with consistent effort and quality content.

> 90% of Art Websites Fail Google's Quality Test.
Test Your Website Now
Updated June 26, 2023  by Ryan Lutz